One thing that’s so unique about the CrossFit broadcast team is they can connect with their material in ways many media professionals can’t, because many of them work out in a CrossFit box every week. They can relate to the triumphs, the challenges, and the emotions surrounding the Games athletes, much like the rest of the CrossFit community. The team knows what content is the most impactful, like Annie Thorisdottir’s postpartum PR.
The CrossFit Games® – The Sport of Fitness™
The Fittest On Earth™