Reebok ends its CrossFit sponsorship over CrossFit CEO’s tweet about George Floyd

CrossFit CEO Greg Glassman tweeted over the weekend calling the protests “FLOYD-19,”. Soon after CrossFit Athletes, Sponsors and gym affiliate started reacting/condemning his tweet which Greg later issued an apology for.

Reebok, which is owned by Adidas Group, said in a statement to Footwear News: “Our partnership with CrossFit HQ comes to an end later this year. Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ. We will fulfill our remaining contractual obligations in 2020. We owe this to the CrossFit Games competitors, fans and the community.””Our partnership with CrossFit HQ comes to an end later this year,” Reebok said in a statement to CNN Business. “Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ. We will fulfill our remaining contractual obligations in 2020.”

Rogue also issued the following statement:

Rogue also issued the following statement: “Rogue does not support the latest statements made by the CrossFit CEO, Greg Glassman.

His comments are unacceptable under all conditions. The community is bigger than one person. The movement is stronger than one person. No one should be expected to tolerate anything that keeps us from moving forward as one.

Effective Immediately:

1.0 Rogue Invitational will remove the CrossFit Logo from the 2020 event. We will only allow discussion of sanctioning with real discussion on the future

2.0 Rogue will work with the CrossFit Games leadership to determine the best path forward. We will fulfill the 2020 season for the athletes and the community. The future is dependent on the direction and leadership within CrossFit HQ. Rogue has been the equipment provider since 2010 and we believe it is part of our DNA. We hope there is a path forward.

We stand behind the community.”

Reaction from the Athletes

Rich Froning, a four-time winner of the CrossFit Games, posted on Instagram that Glassman’s tweet “has made it impossible to stay loyal to leadership who make callous statements that alienate and divide in a time when unity is needed… While I’m considering what our next steps are we cannot and will not stand with these comments or beliefs.”

Tia-Clair Toomey, a three-time CrossFit Games winner, posted on Instagram that she was “incredibly saddened, disappointed and frustrated with the actions and words of Crossfit HQ and in particular Greg Glassman. I’m deeply apologetic from the bottom of my heart to all the people who have had to witness this ignorance and the pain it causes. A lack of acknowledgement and empathy for those who are fighting for basic human rights and equality is simply inexcusable and it’s behaviour that we cannot stand for… My future with Crossfit is unclear and depends on the direction of HQ.”

CrossFit CEO apologizes for offensive George Floyd tweet

Update to this post: CrossFit CEO Steps Down After His Racial Remarks

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